27th Feb 2009, 8-9 PM… Manipal went black!
This wasn’t an anti-globalization or anti-terrorism or any such type of movement. It was just the 12,000 odd students of Manipal uniting as one to answer the call to stop excessive, reckless and ill advised consumption of electricity. The 1000* strong crowd that marched all the way across Manipal during that hour that day was a further emboldening testimony to the importance of this message and cause that the students’ of Manipal Institute of Communication (MIC) have brought out through this event. The fact that it was held as a part of a now international level communication festival, Article 19 is of further importance as it is the media that should lead the charge as far as spreading this message is concerned and these young students of media who had come down for the fest could very well be the pioneering think-tank behind such a movement.
For those readers who know this author as a volunteer for this event and might now be thinking that this is just an article of glorification, you are very much mistaken. I have heard and read people saying that the whole event of Power off was just a publicity stunt. To them in the politest manner I can muster I say no! Had close to a hundred volunteers (out of an MIC total strength of 300 odd) not actually believed in the message and worked to attain the goal of spreading this message, then as the cliche goes, this event would never have been a success… For looking back at Power off today in light of the much hyped Earth Hour; what a paltry crop of 100 students (though admittedly backed by a strong college in MIC and a helpful university in Manipal Uni.) achieved that day in near total darkness is indeed a resounding success!
I am currently in Brisbane, Australia. Australia – the land down under where the first ever instance in human history of such a concept of switching off power for an hour, happened in Sydney in 2007. After extensive online, television, radio and print publicity of Earth Hour 2009 backed by the World Wildlife Fund, with an estimated 1 billion people supposedly switching off their electric appliances around the world, the Earth Hour when it did happen down here in Brisbane, was pretty much of a let down for me. An anti-climax if you would have it. At 8:30 PM on 28th March, when the world was supposed to be plunged into darkness, my friend Ram and I were in the heart of Brisbane city. And except for a fabulous pianist playing some absorbing music and a famous singer delighting the audience in the middle of the mall, there was no other sign that Earth Hour 2009 was actually happening at that time. Admittedly, from my position on the ground hemmed in between tall buildings I couldn’t see the entire of Brisbane. Admittedly the MC of the event did clarify that the mikes, PA systems, laptops and all other equipment used for the 1 hour gig were being run on battery. Yet, the single striking fact that around the beautiful stage decked up with candles, lights were shining brightly in all shops, building rooms, apartments, offices, strip clubs, pubs, and so on seemed to suggest to me that this message of Earth Hour was definitely not being spread at all.
Still the next day I see detailed news reports on TV and in the papers of how the world with Australia at the lead and Queensland especially prominent ‘plunged into darkness for an entire hour’! The only clip of any pay part of Queensland being ‘plunged into darkness’, that was being repeatedly shown on all channels was of the huge Wheel of Brisbane in South Bank going off. Why this giant wheel which requires so many lights at night to make it look palely whiter than a ghost everyday is first of all beyond reason to me! Switching off a ‘monument’ that wastes ton loads of electricity every day and calling it a step against climate change… As in my musings in the last para I beg to use the word HYPOCRISY!
Looking at Power Off for an Hour from this light, we achieved a phenomenal success. Granted Manipal is a very small place. But still the Earth Hour was being run by the WWF. They had the backing of 84 odd countries and the states, corporates and others in each of these nations. They had unlimited resources in terms of money, publicity opportunities, work force and the like when compared to a fraction of one of the smallest and often looked down upon colleges in Manipal! While Power off was not without its hitches we did manage to get all the general lights off, all the lights from the colleges to go off, all the houses and hostels to switch off and most importantly, all the shops as well! Yes, there were the couple of dark (or in this case ‘lit’) horses… Yes there were the few billboards that did not go off… But these minor things should not stand in the way of realising what was achieved on that day! Yes, MIC-ians had gotten Manipal to follow… MIC-ians had managed to land Rahul Bose… Most importantly, MIC-ians had managed to spread the message of energy conservation to over 12,000 students, another 8,000 faculty and administrative staff and a huge section of the local populace! We don’t have the facts to say that energy consumption in Manipal dropped by 12% in a year after this event (as the publicity for Earth Hour states)… At least we don’t have that stat yet… Let’s see if we can dig something like that up!
It would be fitting and apt at this point to stand up and salute the army of volunteers who worked tirelessly for this cause. To all those girls who pushed, punched and kicked a thronging mob to ensure they did not get out of control! (:D) To all the guys and girls who brain stormed, ran around and finally pulled off this event after over 3 months of planning and 1 and a half months of campaigning. To Rahul Bose for being the face of the event. To Bijlee for being the ‘light’ behind the event! To Union Bank for making the event financially possible. To all the Manipalites who switched off their power and joined us as one on that day. To all who still switch off their lights and fans every time on leaving their rooms. To all who put their laptop on sleep or shut it down instead of having it plugged on 24X7. To Manipal University for their invaluable support. And finally to MIC for providing us a vista to explore our thoughts and talents and come up with such events. Here is a toast to Power off for an Hour!
One last word:
MIC is the BEST!
- BiBinhio
* 1000 crowd is not an official number. Just the author’s estimate and includes the volunteers as well.